Asda is putting the squeeze on suppliers by demanding lower prices to boost its fire power in an intensifying price war with rivals such as Tesco, writes The Observer.
The supermarket has embarked on a round of "tough" negotiations with all major suppliers, including multinationals such as Unilever. The pricing terms of nearly all 30,000 products in its stores are under scrutiny with suppliers asked to offer better terms.
Source: thegrocer.co.uk
Publication date: 3/24/2009
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