Monday, November 3, 2008

Market share of ready to eat mango is increasing steadily

Note from David: although the packaging is relatively unattractive, consumers might somehow be attracted by that weird mango tool... 


Market trends show an evolution from coloured mango with poor taste (eg. Tommy) towards less coloured mango with good taste (eg. Kent).  At the same time the market share of the ready to eat (RTE) mangos is increasing steadily, according to Special Fruit.

Special Fruit has a complete mango line and specializes in fibreless mangos and offers a full range of RTE Mangoes all year round in various packaging presentations.



The RTE mangos are:
  • Individually checked through our scanner (F5 -NIR Technology) to ID different ripeness stage.
  • Ripened & checked at our premises
  • Available in several packaging presentations, black boxes, EPS, etc
  • Available year-round 
Special Fruit has a complete line:
1.     By Boat in 4kg box, Kent, Keitt, TA varieties and others
2.     By Air, in  6kg box, Varieties: Kent, Keitt, Nam Dok Mai, Palmer and others
3.     RTE (Kent and Keith)
- 20s
- 15s
- 10s
-   9s
- 2 piece flowpacks
-  2/3 piece gift / promo packs

RTE is the most diversified line in terms of packaging (see sample pictures)

For more information:
Cesar Castrat
Special Fruit
Wenenstraaat 6
B-2321 Meer
Tel.: +32 3 315 07 73
Fax: +32 3 315 08 43
www.specialfruit.be